The Leadspace Blog

The Leadspace Blog

Marketing

5 Essential Tips in Attracting Customers

Expand Your Business

Attracting customers is one of the top challenges for startup businesses, especially if you do not have any marketing background yourself. However, the principles of marketing are common sense and can get you a long way without excessive expenditure.

 

attract customers

1. Know Yourself
Time spent on working out what makes your product or service special (its unique selling proposition) is time well spent because it helps you differentiate yourself from the competition.

2. Know your Customers
Who is supposed to buy your product or service? Be clear about who you want to sell to. Even if your service or product theoretically could be of interest to almost everybody, pick a customer segment and start marketing to it. Once you have decided on a market segment, it will be easier to decide how to reach potential customers and which channels to focus on.

3. Set a Budget
Making a marketing plan and allocating a fixed budget can help you keep an eye on costs. It is easy to overspend; having a budget will help you focus your mind and your marketing activities. Beware of advertising scams: Unscrupulous fraudsters systematically target new businesses. If a deal sounds too good to be true, it probably isn’t any good at all. Don’t commit to anything over the telephone, and don’t be shy to say “no thank you”.

4. Care for Contacts
Referrals and word-of-mouth are a fantastic way to get new customers. Think about who you know who could help endorse your business. Ask for testimonials, referrals and recommendations.

5. Be Visible
A website is a must for any new business, but it can be simple and inexpensive. The three most important elements are: Your contact details, a compelling offer and an attractive design. The same applies to any other promotional material such as leaflets, flyers and posters.

If this article has help you one way or the other, please do share with your friends & colleagues. You might also want to leave comments in the section below.

Like our Facebook Page & Follow us on Twitter

10 Comments

  1. Thanks for sharing such a pleasant thought, post is fastidious, thats why i have read it completely

  2. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to come back
    later. All the best

  3. Your mode of explaining all in this paragraph is in fact good
    and easily understood it, Thanks a lot.

  4. You are my inspiration, I posses few blogs and often run out of posts:
    ).

  5. I’m very pleased to find this website. I wanted to thank you for your time for this fantastic
    read!! I definitely loved every bit of it and I have
    you saved to fav to check out new things on your website.

  6. bookmarked!!, I really like your blog!

  7. Well I really enjoyed reading it. This subject offered by you is very
    practical for correct planning.

  8. administrator

    Yes you are welcome as a guest writer, send us a mail at [email protected] and Thanks a lot.

  9. I absolutely love your blog and find most of your
    posts to be what precisely I’m looking for. Do you offer guest writers to write content on your blog?
    I wouldn’t mind writing a post or elaborating
    on some of the subjects you write with regards to here.
    Again, awesome website!

  10. Hey There. I found your blog using msn. This is a very well written article.
    I will make sure to bookmark it and return to read more of
    your useful information. Thanks for the post. I will
    definitely comeback.

Comments are Closed

Theme by Anders Norén